WORK IN PROGRESS・Unisex embroidered crewneck・Heather grey

An exclusive LE CARTEL × PETITOM collaboration that finally unveils Montreal’s best-kept secret: why are orange cones multiplying so fast?

The answer is simple. They breed like rabbits. Turn your back for a second, and a new family has already taken over the sidewalk. A quirky nod to the endless construction and this strange species that seems to have made our city its home.

50% organic cotton, 50% polyester. A comfortable crewneck, elevated by embroidery of PETITOM’s original illustration. Another way to bring the MONTRÉAL SAFARI — Chapter 01 universe to life, stitch by stitch.

A portion of the proceeds goes directly to the artist. Wearing this crewneck means supporting local creation.

Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.