URBAN SAFARI・Embroidered unisex crewneck・Heather grey

An exclusive collaboration LE CARTEL × PETITOM that brings Mister Bagel, our modern-day adventurer, to life.

In Montreal, hitting the road can sometimes feel like a true expedition. Between the potholes, orange cones, and a rather surprising urban wildlife, it’s best to be well equipped. Fortunately, Mister Bagel is here to guide you. From the passenger seat of his trusty 4x4, he takes you on a safari unlike any other.

Ready for adventure? Fasten your seatbelts—welcome to MONTRÉAL SAFARI: the collection that begins at the end of the sidewalk.

50% organic cotton, 50% polyester. A comfortable crewneck, enhanced by embroidery of PETITOM’s original illustration. Another way to bring the world of MONTRÉAL SAFARI — Chapter 01 to life, stitch by stitch.

A portion of the proceeds goes directly to the artist. Wearing this crewneck means supporting local creativity.

Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.