NID DE POULE・Waterproof Coach Jacket・Chocolate
At home from Thursday 22 October
Description
A giraffe? No, a pothole.
Welcome to MONTRÉAL SAFARI — Chapter 01, where even animal prints are inspired by the streets of Montreal.
At first glance, you might think it's a giraffe pattern. But take a closer look. Those irregular shapes, those unpredictable contours, that strange landscape… Doesn't it remind you of something?
With PETITOM, we decided to revisit the codes of animal camouflage in our own way. The result: NID-DE-POULE (POTHOLE), an exclusive print that transforms one of Montreal's most famous symbols into a streetwear motif.
The signature piece of the collection, this waterproof coach jacket blends urban aesthetics, retro inspiration, and refined finishes. A jacket designed for exploring the Montreal jungle, facing the whims of the weather, and staying stylish, even when the road gets rough.
Crafted from 100% polyester, it features a classic coach jacket silhouette, with its shirt collar, snap-button closure, and elasticated cuffs.
On the chest, the NEW OG, our historic logo revisited by PETITOM, takes the form of a PVC patch with meticulous detailing. A discreet touch that defines the piece's identity.
Inside, a lining fully covered in the NID-DE-POULE pattern reveals the full personality of this creation. A contrast between exterior sobriety and wild character on the inside.
In Montreal, the safari begins at the edge of the sidewalk. And sometimes, just below it.
A portion of the sales goes directly to the artist. Wearing this jacket means supporting local creation.
Artist
Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.
Composition