À PLEINES DENTS・Embroidered cargo jacket・Sand

Life is meant to be lived to the fullest.

At LE CARTEL, we’ve always taken that expression literally.

Years of adventures, encounters, wild projects, and a few detours later, we’ve learned one thing: what matters isn’t avoiding the pips, it’s keeping on biting.

Designed with PETITOM for MONTRÉAL SAFARI — Chapter 01, À PLEINES DENTS (Bitten to the Core) is one of the signature pieces of this collection. A cargo jacket with a strong personality, blending workwear inspiration, retro details, and embroidery craftsmanship.

Its structured cut, shirt collar, and button closure give it a timeless silhouette, halfway between a work jacket and a casual staple you’ll keep for years.

Crafted from a fabric blend of 96% cotton and 4% spandex, it offers a great shape while retaining a slight stretch to move with you.

On the chest, the handwritten LE CARTEL logo, revisited by PETITOM, is subtly revealed in chain stitch embroidery.

On the back, generous olive-toned embroidery stands out against the sand-colored fabric, giving the piece its true personality: an apple bitten to the core, surrounded by the LE CARTEL signature and its Montreal roots.

A nod to the passing of time, the experiences that shape us, and all the stories we continue to write, one bite at a time.

As long as there’s something left to bite into, the adventure continues.

A portion of sales goes directly to the artist. Wearing this jacket means supporting local creation.

Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.