À PLEINES DENTS・Embroidered cargo jacket・Navy blue

Life is meant to be lived to the fullest.

At LE CARTEL, we’ve always taken that expression literally.

Years of adventures, encounters, slightly crazy projects, and a few detours later, we’ve learned one thing: what matters isn’t avoiding the bumps in the road, it’s keeping on biting into life.

Designed with PETITOM for MONTRÉAL SAFARI — Chapter 01, À PLEINES DENTS is one of the signature pieces of this collection. A cargo jacket with a bold character, blending workwear inspiration, retro details, and embroidery expertise.

Its structured fit, shirt collar, and button closure give it a timeless silhouette, halfway between a work jacket and the casual piece you keep for years.

Crafted from a fabric blend of 96% cotton and 4% spandex, it offers a great shape while maintaining enough flexibility to move with you.

On the chest, the handwritten LE CARTEL logo, reimagined by PETITOM, is subtly revealed in chain stitch embroidery.

On the back, generous embroidery in slightly golden hues gives the piece its full personality: an apple bitten down to the core, surrounded by the LE CARTEL signature and its Montreal roots.

A nod to the passage of time, the experiences that shape us, and all the stories we continue to write, one bite at a time.

As long as there's something left to bite into, the adventure continues.

A portion of sales goes directly to the artist. Wearing this jacket means supporting local creation.

Petitom is a multidisciplinary visual artist based in Montreal. A graduate in graphic design from the Université du Québec à Montréal, he specializes in illustration and 2D animation. Thomas Bertrand served as Art Director at LE CARTEL from 2020 to 2024. He is also the creator of several designs for the brand, including the “HORS SÉRIES”, a collection of humorous pieces combining minimalist drawings with literary quotes. Thomas Bertrand’s artistic evolution is marked by a shift from a vibrant color palette to more restrained tones, emphasizing the expressiveness of the drawing and the impact of the illustration’s message. Often driven by the desire to provoke laughter—and always with the intent to get to the essence—Thomas shapes his visual world with clarity and wit.